I have a confession to make. The other day I was stocking up
on necessities at my local supermarket when I came face to
face with Duggie, who I haven’t seen for years. We went
through all the – “How are you, what have you been up to,
what’re you doing now” kind of stuff.
Duggie then says – “Alan, can I have one or two of your
business cards in case I need to get in touch and to pass to
Now, I’m always nagging other people about never leaving
home without business cards. Don’t even take out the garbage
without a business card in your pocket. And guess what – I
had no business cards to give to Duggie.
He then tells me that he was at a Dinner the previous
evening and he met several new contacts – however, he’d also
forgotten his business cards. Duggie has his own business
and he’s always looking for new clients.
So let me say it again (and I’m also talking to myself) –
never, never, never leave home without business cards. Don’t
even dig the garden, wash the car or visit the supermarket
without business cards.
There’s always a chance that you’ll meet someone who says –
“And what do you do?” or “It’s ages since I’ve seen you,
what sort of business are you in now?”
Be aware – new customers and clients are the lifeblood of
any business so make sure you never miss an opportunity to
make a new contact.